Tinyletter vs. Mailchimp

Alongside implementing Substack, I had the chance to stumble into Tinyletter. Supposedly this the lesser known of quality tools out there. I think it’s quite a useful tool, while this comprehensive blog review suggests the other way around (that “Substack is better than Tinyletter), there are situations where Tinyletter probably might be a better solution. (You be the verdict)

I quickly asked Chat-GPT and here’s what is gave me when asked “What is https://app.tinyletter.com/? ”

https://app.tinyletter.com/

is a website that provides a platform for creating and managing email newsletters. It was originally created by the team behind Mailchimp, an email marketing service, but it has since been integrated into the Mailchimp platform.

TinyLetter is designed to be a simple and straightforward tool for individuals and small organizations who want to send regular updates to their subscribers. It offers a minimalist interface and focuses on the core functionality of creating and sending email newsletters without the advanced features found in larger email marketing platforms.

I initially started this substack to use it like a blog/mailing list combined into one. With Tinyletter, you can actually use it for events that don’t necessarily happen on a necessary basis. For this instance, we had planned a sudden reception party for a gallery that just started during the pandemic lockdown. Most people in Japan, took the pandemic lockdown and quarantine measures seriously, mainly due to the fact that it has a reputation of being a very hygienic-conscious society. So the gallery took precautions to not let the gallery space get congested. The Izu-Fuji-Hakone and also the Shonan area in Japan have a reputation for their art scene, so this gallery alone had about 80 resident artists. It was a great way to widely blast mail to everyone we knew.

If you’re looking for a mailing list service, I highly recommend TinyLetter as an alternative to Mailchimp and other services!